Head and Neck cancer is among the 10 most common types of cancers worldwide. These forms of cancer are especially prevalent in regions of high alcohol and tobacco intake across the globe. Early detection and prompt treatment offer the best chance for cure of these diseases. Rising number of diagnostic procedures for head and neck cancer, particularly pharyngeal and oral cancers, are few factors inducing the market growth.
The global Head & Neck cancer diagnostic market is segmented on the basis of type of test involved into Diagnostic imaging, Biopsy, Endoscopy and Dental diagnostics. Based on geography the market is segmented under various regions namely North America, Europe, Asia- Pacific, Latin America and Middle-East & Africa. The market has evolved significantly in developed countries and has enormous prospects in emerging countries such as India, China, Indonesia, and Thailand. The rising market demand for diagnostic imaging, advances in treatment modes, and incorporation of novel technologies in diagnostic equipment will further propel market growth during the forecast period.
The market for head and neck cancer diagnostics is expected to increase year on year with an increasing incidence of the disease. Though this form of cancer is not prevalent in all its forms in the US, it has increased presence and incidence in countries of Asia, Africa and to some extent Europe, making its screening and early detection of high importance to affect proper treatment and care. Proper detection at an early stage can lead to proper treatment and long healthier life.
Rise in the aging population that increased the prevalence of chronic diseases, especially head and neck related cancers, increasing awareness towards cancer, and rise in the healthcare expenditure of people and government. However, Low Adoption Rate of Digital Technology Based Systems, Conventional CT and MRI Scanners, Excise Duty Imposed on Sale of Medical Devices in Mature Markets.
Some of the key players influencing the market dynamics Philips Healthcare, Varian Medical Systems, Siemens Healthcare, GE Healthcare, Shimadzu Corporation, Identafi, Velscope VX, AdDent Inc.
Market Segmentation: 1) By Test type I) Diagnostic imaging II) Biopsy III) Endoscopy IV) Dental diagnostics
Scope of the Report: Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis Study the micro environment factors that determine the overall profitability of an Industry, using Porters five forces analysis for analysing the level of competition and business strategy development A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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