(PharmaNewsWire.Com, September 13, 2017 ) Coverings: This report covers the growth prospects of the global maternity wear market in the power industry with segmentation based on types of apparel. Market shares for key geographies include EMEA, Americas, and APAC. It also includes an insightful analysis of the leading vendors of this market such as Amoralia, Destination Maternity, Envie De Fraises, Isabella Oliver, and Mothercare.
Market overview of global maternity wear The global maternity wear market is expected to grow at a CAGR of 2.01% during the forecast period. The increase in the pregnant working women population is the key driver for the growth of the maternity wear market. The rise in demand for maternity wear, from countries like India, is also fuelling the market for maternity wear. The fluctuations in birth rate are expected to pose a challenge for the growth of the maternity wear market. Countries like Monaco, Saint Pierre and Miquelon, Japan, and Singapore registered low birth rates during the recent years. Monaco accounted for the lowest birth rate during 2014 with 6.72 births per 1000 people. Macroeconomic factors such as disposable income and unemployment rate also impact the maternity wear market.
Market segmentation of global maternity wear by type of apparel - Tops - Bottoms - Dresses and tunics - Nightwear - Innerwear
Tops that include business wear and casual wear dominated the maternity wear market with a share of 47% during 2014. Business maternity formal wear are in demand due to a rise in active working women population. Women are preferring to wear maternity wear that closely fits their shape and doesn't hide their baby bump. The high tech fabrics are on choice by women such as the elastic material type of top.
Geographical segmentation of the global maternity wear - EMEA - Americas - APAC
EMEA dominated the global maternity wear market with a share of 63% in 2014. As a result of economic recovery there is a growing trend of women returning to the work place and pregnant women also have a high preference to continue working till advanced stages of their pregnancy. Moreover, vendors in the EMEA market are providing a wider product portfolio that is expected to boost the market during the forecast period.
Vendor landscape of the global maternity wear market The global maternity wear market is expected to grow at a moderate rate during the forecast period. There are large number of regional and national players in the market. The competition among the players is on the basis of comfort, quality, variety, design and colors.
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