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The key strategies adopted by the major players include new product developments, mergers & acquisitions, and agreements. The key players operational in the dental lasers market include AMD LASERS (U.S.), Biolase, Inc. (U.S.), FOTONA D.D. (Slovenia), Convergent Dental (U.S.), Ivoclar Vivadent AG (Liechtenstein), Danaher(U.S.), Sirona (U.S.), Syneron Dental (Israel), ZOLAR Technology & Mfg. Co. Inc. (Canada), THE YOSHIDA DENTAL MFG. CO., LTD. (Japan), and others.
In 2014, Biolase, Inc. accounted for the largest share of the dental lasers market. The company’s diversified portfolio of dental lasers and its strong geographical presence enabled it to generate high revenues in this market.
In February 2015, Biolase, Inc. launched WaterLase iPlus 2.0 – The Practice Growth Guarantee, which is expected to enhance overall patient experience. Furthermore, the company also launched REPaiR, which will provide safe and effective treatment to address moderate to severe periodontis.
In December 2014, Biolase, Inc. launched EPIC X diode laser with upgraded and improved features, which is expected to provide the best dental experience to the users, such as dentists, their staff, and patients. This is expected to help the company to expand its customer base across the globe. Biolase, Inc. focuses on technological advancements to strengthen its position in the dental laser market.
The company also focuses on expanding its product portfolio and application areas by introducing new products and laser technologies. The company entered into agreements and set up new divisions to gain technical expertise and increase its product offerings.
Syneron Medical Ltd. is another major player in the global dental lasers market. The company has its distributors in the U.S., Europe, Japan, China, and other Asian locations. Syneron Medical Ltd. merged with Candela Corporation in January 2010 company. The company is focusing on distribution agreements and acquisitions of companies as its growth strategy.
For instance, in 2014, it acquired New Star Lasers, Inc. (U.S.), which was operational in the aesthetic devices business. Syneron Medical Ltd. entered into several distribution agreements with different companies to promote and sell its products in different regions, which in turn helped the company to expand its footprint in different geographies.
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