(PharmaNewsWire.Com, September 26, 2021 ) Cervical Pillows Market size was valued at $1,037 million in 2020, and is anticipated to grow at a CAGR of 5.2% during the forecast period 2021-2026. The cervical pillows industry growth rate is attributed to the rising demand regarding various cervical pillows owing to rise in awareness for cervical illness and is anticipated bringing new opportunities. Cervical pillows aim to provide support to sleep apnoea, acid refluxes, etc. hence, can use cervical pillows alongside other therapeutic approaches to help relieve neck pain. A proper fitting cervical pillow helps to maintain the normal cervical curve while sleeping on back, allowing muscles and ligaments to relax and regain their normal length. This specialized pillow can also aid side sleepers by preventing unnatural bending in the neck. Also it offers support where the traditional pillow will not as these traditional pillows not always support the back of the neck and the head. Actually, the major benefit to sleeping with a cervical pillow is that it actually helps improve posture while sleep disorders like sleep apnoea. Furthermore, they also help by relieving and supporting tense muscles in the neck and shoulders thereby, increasing blood flow to the head. Apart from this, in a recent study named "A Pilot Study Evaluating the Prevalence of Cervical Spine Dysfunction Among Students of Dentistry at the Medical University" conducted by the Medical University of Bialystok, Poland, in 2020, stated that around 47.32% of the respondents reported cervical pain; amongst which 31.25% of students declared discomfort in the sub occipital area which in turn support’s the fact that there is a high prevalence of neck and back pain amongst the general population that has fostered the demand for cervical pillows unit sales. However, high cost of cervical pillows products coupled with low and middle class economies across the globe are among the major factors obstructing market during the forecast period 2021-2026.
Cervical Pillows Market Segment Analysis - By Material Type
In 2020, on the basis of material type, standard segment accounted for the largest segmental revenue of the cervical pillows market. The standard held the largest market on account of the fact that this material type has a greater acceptability and wider market penetration than the other types. Also, the segment is to hold its dominance through the forecast period 2021-2026 as these standard pillows undergoes improvements in the material and the material quality as well as fabrication at regular intervals.
On the contrary, water-based segment is projected to witness healthy growth throughout the forecast period 2021-2026 with a CAGR of 5.80% since the usage of water-based has been on the upswing owing to the fact that it’s proved efficient in the soothing effect in case of a neck injury. Furthermore, its demand is poised to grow more as with increased neck pain cases these material provides relief from acid refluxes, help reduce pain intensity thereby, improve the quality of sleep via reducing disorders such as sleep apnoea which is to cater the sector growth in the material segment during the forecast period 2021-2026.
On the basis of distribution channel, retail pharmacies segment accounted for the largest segmental revenue of the cervical pillows market in 2020. The large share can be attributed to the consistent increase in number of retail pharmacies in countries such as Brazil, India, and China coupled with rising trend for various retail outlets for market players is attributed to positively affect market growth during the forecast period 2021-2026.
Cervical Pillows Market Segment Analysis - By Distribution Channel
On the other hand, e-commerce segment is projected to dominate over the forecast period 2021-2026 with a CAGR of 5.50%. The e-commerce segment is to witness a healthy growth owing to increase in ease of use of retail e-commerce websites, rapid advancement observed in internet penetration, and growth in popularity of e-commerce shopping portals over the last decade. Moreover, the availability of a wide range of products be it for gastroesophageal reflux related or sleep related disorders and the presence of required support and information through expert customer service personnel coupled with the adoption of retail strategies, such as pricing and wide assortments by retailers is anticipated to positively impact the growth of this segmental market during the forecast period 2021-2026.
Cervical Pillows Market Segment Analysis - By Geography
North America is the major region dominating the cervical pillows market with a market share of 35.69% in the year 2020. This can be attributed to the fact that the presence of well-established infrastructure, key market players as well the constantly investing into research and development activities. Furthermore, rising prevalence of cervical disorders coupled with increasing demand of technologically advanced products as well as its adoption favor the U.S. cervical pillows market growth, which further fuels the regional market.
However, Asia-Pacific is projected to be the significant-growing market during the forecast period 2021-2026 as several countries such as India and China has a rising prevalence of various factors such as long working hours, and poor sitting postures followed by enhanced pharmaceutical companies markets which is poised to propel the market growth throughout the Cervical Pillows market forecast period 2021-2026.
The cervical pillows market is poised to receive upswing owing to the rapid increase in demand for cervical pillow owing to an increasing prevalence of symptoms for neck muscle, joint strains, sprains, sleep apnoea that has resulted in all major pharmaceutical companies focusing on the R&D of therapeutic antibodies. Hence, there is a rising use of cervical pillows and is to propel the market growth over the forecast period 2021-2026.
Cervical Pillows Market Challenges
High Cost Of Cervical Pillows
One of the major factors lowering the cervical pillows in many countries around the world is owing to high cost of cervical pillows that are obstructing market development during the forecast period 2021-2026. Moreover, with the high demand in the availability of cervical pillows the prices are fluctuating for the final product and hence, acting as challenges to low and middle class economies across the globe.
Cervical Pillows Market Landscape
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the cervical pillows market. In 2020, cervical pillows market share is fragmented by the top ten players present in the market. The cervical pillows market top 10 companies are Core Product International Inc. Chiroflow Inc., Sleep Innovations Inc., Malouf Inc., DC Labs, My Pillow Inc., Mediflow Inc., Arc4life Inc. , Coop Home Goods and others.
Acquisitions/Product Launches
In March 2021, Sleepsia launched an innovative cervical pillow that relieves neck pain and stiffness. This new and innovative cervical pillow that provides additional structural support for the head and neck region and it’s butterfly design ensures proper head and neck alignment with the spine.
In March 2020, Bedsure launched its brand new Memory Foam Contour Pillow. The pillow provides unmatched support to the head and neck at a comfortable temperature all year round.
Key Takeaways
The factors such as rising demand regarding various cervical pillows owing to rise in awareness for cervical illness are amongst the major factor projected to impel growth of cervical pillows market.
Additionally, factors such as increasing number of research and development activities are to create opportunities paving a way for the growth in the market during forecast period 2021-2026.
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