(PharmaNewsWire.Com, October 18, 2019 ) Market Overview: The pregnancy test kit detects the presence of human chorionic gonadotropin (HCG) level in the urine to confirm the pregnancy. The demand of pregnancy test kit is increasing due to rising demand for easy and convenient ways to get faster results, and easy availability of pregnancy kits through various distribution channels, like pharmacy/drug stores and online stores. Also, the presence of smart countdown and digital test kits are expected to accelerate the Pregnancy Testing Market over the forecast period.
Market Dynamics: Pregnancy Testing Market growth is driven by the growing prevalence for gynecological issues and fertility disorders, growing demand for self-detecting pregnancy kits, increasing government support for the use of pregnancy tests, technological advancements in pregnancy test kits, increase in unintended pregnancy rate as well as adolescent pregnancy rate and increase in the number of launches of new products.
Growing prevalence of fertility disorders is expected to boost the market over the period of forecast. For instance, according to the World Health Organization, in 2010, around 48.5 million couples worldwide are unable to have a child. They found that 1.9 % of women of 20-44 years old, those who opted for a child were unable to have first live birth and 10.5 % of the women who already had given birth were unable to have another baby after five years of trying. Thus, the increased prevalence of fertility disorders is leading to the growing demand for pregnancy testing kits.
Increase in unintended pregnancy rates is expected to drive the Pregnancy Testing kits over the period of forecast. For instance, according to the World Health Organization, in 2015, around 40% of the pregnancy cases were unintended and about 10% of the pregnancy cases were of teenage.
Increase in adolescent pregnancy rate may also lead to increased market growth in the forecast period. For instance, according to the World health organization, around 21 million girls aged 15-19 years and 2 million girls aged less than 15 years become pregnant in the developing areas, every year. Also, about 16 million girls aged 15-19 years and 2.5 million girls of less than 16 years age will give birth in developing regions.
The presence of government initiatives for safe pregnancy testing is also expected to drive the market over the period of forecast. For instance, in 2011, WHO published guidelines in association with the UN Population Fund (UNFPA) on preventing early pregnancies and reducing poor reproductive results. In 2007, the Clinical Trials Transformation Initiative, a public-private partnership was introduced by Duke University and the US FDA, to identify and indulge in adoption of practices that increase the quality and efficiency of clinical trials, which develops evidence-based recommendations for pregnancy testing in clinical research and reduces the risk of unintended embryo/fetal exposure.
Technological advancement in pregnancy kits is expected to foster market growth. For instance, Clearblue, digital pregnancy test, is the only digital pregnancy test with Smart Countdown, also with absorbent wick and superior Flood guard technology to prevent excess urine entering device, which is the best modern technology till date.
However, lack of awareness, inaccurate results is hampering the market. Most of the test kits claim that they are 99% accurate. But, there is a possibility of false results, as the accuracy mainly depends on some of the factors like the brand and improper usage.
Market Segmentation: Based on product type, the Pregnancy Testing Market is segmented into pregnancy test kits and fertility test kits. The pregnancy test kits segment is further segmented into strips/dipsticks and cards, digital devices, midstream kits, and cassettes. The fertility test kits segment is further segmented into line-indicator kits, digital devices, and others.
Pregnancy test kits segment is expected to propel the Pregnancy Testing Market over the period of forecast. This is owing to the growing number of product approvals, presence of various products, technological advancements, increasing research and development activities, ease of availability, and accessibility of home-based pregnancy test kits. For instance, on February 25, 2014, Clearblue Plus pregnancy test kit was approved by the US FDA in the Indian market, which provides clear and easy reading. The Applied DNA Technologies of Bionexia’s hCG pregnancy cassette and dipstick tests are rapid chromatographic immunoassays for the visual, and qualitative detection of hCG in urine, which aids in early detection of pregnancy. Nantong Egens Biotechnology Co. Ltd.’s is offering several products like EGENS One Step HCG Urine Pregnancy Test Kit (Strip) and (Cassette) for over the counter and prescription use and EGENS One Step HCG Urine Pregnancy Test Kit (Midstream I) and (Midstream II) for the over-the-counter purpose only.
Based on test type, the Pregnancy Testing Market is segmented into FSH Urine, hCG Blood, hCG Urine, and LH Urine.
The hCG Blood segment is expected to grow at a significant rate over the period of forecast. The human chorionic gonadotropin blood test is a quantitative test that measures the level of hCG hormone, which is produced in the female body during pregnancy. The increased number of intended and unintended pregnancies is fostering the doctors to recommend HCG Blood test for the testing of pregnancy. The hCG Urine segment is expected to boost the Pregnancy Testing Market over the period of forecast. This is owing to the presence of an increased number of household HCG pregnancy test kits. For instance, Oscar HCG / Pregnancy card test is used for the detection of hCG in human urine for early diagnosis of pregnancy. Wondfo One Step HCG Urine pregnancy test strip is a rapid chromatographic immunoassay for the detection of hCG in the urine.
Based on the distribution channel, the Pregnancy Testing Market is segmented into Gynecology/ Fertility Clinics, Online Sales, Pharmacies/Drugstores, Hypermarkets and Supermarkets, and Others.
Online sales segment is expected to grow at a high rate over the period of forecast. This is owing to the easy availability and accessibility of various pregnancy test kits in the online domain.
Easy accessibility of pregnancy test kits across hypermarkets and supermarkets is expected to foster market growth. Increased awareness of the brand has resulted in improved marketing, and the promotional activities are expected to increase the demand for pregnancy test kits in the market.
Geographical Analysis: By geography, the market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
North America is dominating the Pregnancy Testing Market in 2018 and estimated to hold largest market size over the forecast period (2019-2026) owing to the increased awareness among the women leading to the increased demand for self-detecting pregnancy kits, growing fertility disorders, increased unplanned pregnancy rate, presence of favorable government initiatives related to family planning.
The unplanned pregnancy rate in the US is expected to boost the market. For instance, according to a 2017 report from the Guttmacher Institute in the US, it is estimated that 52% of unintended pregnancies are due to not using the contraceptives, and 43% of pregnancies result from incorrect contraceptive use, and only 5% are due to contraceptive failure.
However, over the forecast period (2019-2026), the Asia-Pacific is expected to dominate the global pregnancy testing market. This is owing to the presence of favorable government initiatives, increased adolescent pregnancy rate, growing prevalence of fertility disorders.
Competitive Analysis: Some of the major players in the Pregnancy Testing Market are Abbott Laboratories, EKF Diagnostics Holdings plc, BioMérieux SA, Atlas Medical, Quidel Corporation, BIOSYNEX SA, Prestige Brands Holdings, Swiss Precision Diagnostics (SPD) GmbH, Piramal Enterprises, NG BIOTECH SAS.
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