(PharmaNewsWire.Com, January 05, 2017 ) AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.
Technavios analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.
Covered in this report The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users: Enterprises Consumers
The market is divided into the following segments based on geography: Americas APAC EMEA
Technavio's report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Other prominent vendors 8i Alphaeon AltspaceVR Alchemy VR Apple (Metaio) Blippar CCP Games EEVO Facebook Google GoPro High Fidelity HTC Improbable Infinity Augmented Reality Inglobe Technologies Jaunt Legend3D Linden Lab Marxent Matterport Movidius MyDreamVR NextVR NGRAIN Nod Labs Reload Studios Resolution Games uSens Virtalis Virtuix Viscira VividWorks VRideo Seabery Snaploader Total Immersion WorldViz
Market driver High penetration of AR technology in advertising sector For a full, detailed list, view our report
Market challenge Lack of interoperability of mobile AR and VR apps across mobile platforms For a full, detailed list, view our report
Market trend Growing collaboration with mobile AR content providers For a full, detailed list, view our report
Key questions answered in this report What will the market size be in 2020 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors?
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