Head and neck cancer is characterized by a group of cancers that develop in squamous cells that cover the surface of the lining of the head and neck. It's also called a squamous cell. Carcinoma In head and neck cancer, different types of malignant tumors develop in and around Larynx, throat, nose, mouth and paranasal sinuses. If the cancer is only in the squamous layer among the cells, it is called carcinoma in situ (CIS). If cancer develops beyond the squamous cell layer and it goes further, it's called an invasive squamous cell carcinoma. The nose, throat and ears are. The parts of the body most often affected by cancer of the head and neck.
Growth in old age population, rise in importance of early detection of cancer, technological advancements in the field of diagnostic procedures, increasing demand for diagnostic equipment, increase in disposable incomes and expenditure towards healthcare, increase in reimbursement policies for cancer. However Costs for the treatment and lack of skilled professionals are hindering the growth of the market.
The Asia Pacific Head and Neck Cancer Diagnostics market has geographically segmented into China, India, Japan, South Korea, and Australia. The rising demand for the head and neck cancer diagnostic market is owed to the advancements in diagnostic imaging, treatment modes, and incorporation of novel technologies in diagnostic equipment.
Major companies in the market are Philips Healthcare, Varian Medical Systems, Siemens Healthcare, GE Healthcare, Shimadzu Corporation, Identafi, Velscope VX, AdDent Inc.
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