• Prenatal vitamins are supplements that contain daily vitamins and minerals which are necessary before, during and after pregnancy. Folic acid is one of the most important vitamin for a pregnant woman. Folic acid is known as Vitamin B which help cells for growth and development. Consuming 400 mcg of folic acid every day for at least 1 month before and during pregnancy can help lower the risk for problems with the baby’s brain and spine defects called Neural Tube Defects (NTDs).
• For instance, in April 2017, The National Health Mission (NHM) have launched a mobile-based application to create awareness among pregnant women, parents and health workers on the importance of ante and post-natal care, institutional delivery and immunization.
• In February 2017, Department of health Republic of South Africa, on the pregnancy week, created awareness, by promoting and educate public about pregnancy, enhance healthy pregnancies so that women can have healthy babies.
• Based on dosage forms, the global market for prenatal vitamins supplements is broadly segmented as by capsule, powder, and gummy
• Currently capsule is the dominant segment and it accounts for approximately XX% of the market, due to the increasing launch of prenatal vitamin capsules.
• For instance, in November 2016, Zahler, an exclusive brand of natural vitamins and high quality nutritional supplements, have introduced Prenatal+DHA 300 soft gel tablet. This new product, formulated with vitamins and minerals that promote health and enhance energy, provide premium nutritional care for the wellbeing of both mother and child.
• In October 2016, Duchesnay Inc. have introduced Pregvit® and Pregvit® Folic 5 prenatal vitamins tablet, the only prescription multivitamin mineral supplements available in Canada. The new formulations are higher in vitamin D, a nutrient that promotes healthy skeletal development and helps maintain bone integrity in both mother and foetus.
• In August 2016, Rainbow Light, have introduced two new formulations 35+ Mom & Baby tablets, the first and only one-per-day prenatal multivitamin specifically formulated for expectant mothers over 35, and Prenatal & Postnatal Protein, designed to provide sustained energy from conception through nursing.
• The global prenatal vitamins supplements market is segmented into North America, Europe, Asia Pacific, South America and Middle East and Africa.
• North America is dominating the global prenatal vitamins supplements market, due to the launch of prenatal vitamins supplements, and strategic alliance between companies to provide donation.
• For instance, in March 2017, Duchesnay Inc., a Canadian pharmaceutical company dedicated to the health and quality of life of the pregnant woman and her unborn child, have introduced two new products in the American market, prenatal vitamins Mteryti and Mteryti Folic 5, sold by prescription in Canada under the brand name Pregvit and Pregvit Folic 5.
• In July 2016, NOW have partnered with GrassrootsHealth to fund grassroots prenatal vitamin D project. NOW, have provided more than USD 100,000 in funding and vitamin D supplements. Now will provide Vitamin D-3 5,000 IU Chewables for pregnant women as part of a pilot program in Missoula, Montana.
Competitive Analysis
• The increasing launch of prenatal vitamin supplements is one of the key factor driving the global prenatal vitamins supplements market.
• For instance, in June 2018, Natrol LLC have introduced new natrol gummies line of vitamins and supplements. The entire Natrol Gummies line is made with organic ingredients, it is a non-GMO and free from artificial sweeteners, colors, preservatives and flavors.
• In June 2018, Smoothie King have introduced 'Premama' Prenatal Smoothie. The Premama Smoothie is made with bananas, wild blueberries, raspberries, organic spinach, apple juice, protein blend and Premama Prenatal Multivitamin, and can be sweetened with stevia plant-based sweetener.
• Major market players in the prenatal vitamins supplements market are Garden of Life Inc., Church & Dwight Co. Inc., Country Life LLC, MegaFood, Rainbow Light Nutritional Systems Inc., Biotics Research Corporation, New Chapter, Inc., Twinlab Corporation, Abbott Nutrition, and Matsun Nutrition
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