Vitamin D is a fat-soluble vitamin produced by the body in response to skin being exposed to sunlight. It also occurs naturally in a few foods such as some fish, fish liver oils, egg yolks and in fortified dairy and grain products. Vitamin D is essential for supporting calcium metabolism in the body. It helps the body absorb calcium from food and supplements to support the maintenance of healthy bones cells. Vitamin D also supports muscle health, plays a role in the immune system, aids cell growth regulates blood pressure, and supports cardiovascular health. People with serum vitamin D levels of less than 20 ng/mL are at risk for vitamin D deficiency. Serum levels below 12 ng/mL indicate there is a vitamin D deficiency.
The market growth is driven by factors such as growing awareness about vitamin D deficiency, rise in geriatric population, imbalanced diet, obesity, and sedentary lifestyle. Lack of awareness among the standard population and side effects associated with external intake of supplements can restrain the market growth over the forecast period.
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