(PharmaNewsWire.Com, June 19, 2019 ) "Market Overview Pregnancy products are classified as medical products which are meant to manage physical changes in pregnant women during and after pregnancy. The rising disposable incomes, especially in developing countries, and growing awareness regarding pregnancy care products among women, coupled with an increase in literacy rate of women and well-developed distribution channel for pregnancy products are the major factors driving the growth of the pregnancy product market. However, high prices and side effects associated with the products are expected to be a key restraint for the growth of the pregnancy products market.
Scope of the Report Pregnancy products are dedicated to deal with the physical changes which happen in pregnant women during and after pregnancy. Pregnancy period involves many hormonal changes which affect the skin, physique, hair, and nail, etc. These products are mainly aimed at minimizing the effects of pregnancy on the women’s physique and are gaining popularity across the world.
Key Market Trends Stretch Mark Minimizer Segment is Expected to Register Robust Growth
Stretch marks are tiny tears and scars in the supporting layers of tissue under the skin. Stretch marks are quite common during and after the pregnancy and occur in 90% of pregnant women. According to an article published in Drug Store News, in 2013, it was noted that the women were significantly self-conscious about the appearance of scars and stretch marks. 33% of women have reported that their self-confidence was adversely affected. Meanwhile, 47% of women have tried to hide such marks. Stretch mark minimizers helps in reducing the appearance of stretch marks resulting from pregnancy by enhancing the production of collagen fibers to boost skin’s elasticity and resistance to prevent stretch marks.
The United States is Expected to Retain Largest Market Share During the Period of Forecast.
North America dominates the pregnancy products market due to high awareness regarding pregnancy product, and growing expenditure on personal care products. Asia-Pacific is anticipated to grow tremendously during the forecast period, owing to factors, such as rise in disposable incomes in developing economies, such as China and India, well-established distribution channel, and growing awareness regarding pregnancy products through strong marketing activities by key players.
Competitive Landscape The leading players in the market are making significant efforts to create awareness among consumers regarding the advantages, availability, and effectiveness of pregnancy products. Key players in the market include Abbott, Clarins Group, E.T. Browne Drug Co. Inc., Expansxience Laboratories, Inc, Mankind Pharma, Nine Naturals, LLC, Piramal Enterprises, Procter & Gamble, Quidel Corporation, and Noodle & Boo among others.
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